Storytelling Uncovered: 7 Archetypes
An interesting post. The insight, knowing how your customer is today and which of the archetypes they are living can help a brand better position appropriate value on a personalised basis. As a result this can increase engagement, strengthen relationships and build brand loyalty.
"Did you know that there are only 7 basic plotlines throughout all story telling?"
The 7 story archetypes are:
Overcoming the Monster
Rags to Riches
The Quest
Voyage and Return
Comedy
Tragedy
Rebirth
Insight: Understand these archetypes, and contemplate where your customers are in their lives at this moment. Knowing where they are will help you strengthen the role you're supposed to play in their lives and further define how you can help them along their journey.
#storytelling #learning #plotlines #customers #brand
Thanks to +David Pidsley for adding this to my radar.
Source: http://socialmediatoday.com/tommyismyname/383348/7-story-archetypes-and-how-they-can-dramatically-improve-your-marketing
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Source: http://simbeckhampson.com/2012/02/09/storytelling-uncovered-7-archetypes/
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